Marketing is not linear
We are
totally fine
with this
We have four major categories of mandate we can perform for you:
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- Brand strategic planning
- Media strategic planning
- Team training
- Leaders advisory programs
Either case, our approach is based on four importants pillars: people, data, insights and "all media". We are not really negotiable on this.
People
They are at the very center of our strategy: segmented, differentiated, analysed. With all their complexity.
Data
From Big to Small data, these numbers are precious sources. We keep our eyes and our Excel sheets open.
Insights
Too often the insights don't take the important that they have in the media strategy. We cherish them.
All Media
We talk about all the media. paid, owned, earned, but also POS, PR, etc. It's all media.
Because the first source of optimization is strategy
Media infused strategic planning
We give a direction to the brand by putting all the media tools in the equation. From translation of the business challenge to customer analysis, objectives, communication intentions and media approach. We produce a coherent integrated messaging and connection strategy.
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- Strategic audit
- Connection audit
- Strategic planning
- Consumer buying process
- Targets/segments analysis
- Media analysis
Media strategy versus media planning
The media plan is only one step in the deployment of the communication approach. Before that step, we need to build the strategic pillars by going back to the brief and translating it: objectives, intentions, process, targets, motivations, etc.
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With these insights in hand, we push the reflexion further, questioning and building what will become a memorable, coherent, intelligent plan.
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- Targets/segments analysis
- Media strategy audit
- Insights
- Creative thinking
- Media strategy
- Budget allocation analysis
Leaders and teams in control
of their media
Advisor, translator
and all related
The decisions that play a role in the media environment, whether internal or external, paid, own, earned. Therefore we propose different training and advisory programs. These programs help you get the necessary support in the course of the important moments for you and your organization.
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- Training
- Coaching
- Conferences
- Decision-making advisory program
- Presentation support
- Media data support
We also support the
internal teams
Your team works with one or multiple agencies or you've internalized the communication services. Sometimes, it's useful to get an external look on strategy or creative thinking. While you keep the output control, we work the process and advise as needed. Sometimes it's all it takes to get back on track or go farther.
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We have experience in management and idea generation.
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- Cocreation process
- Idea generation
- Mobilisation program
- Training
- Decision making support
